Amazon’s influenceįor the wireless industry, an Amazon deal could be seen as a welcome boost to wholesale revenue and a way to attract more traffic to newly expanded 5G networks. Amazon in February increased its free grocery delivery threshold to $150 from $35. “Prime membership continues to grow year over year as the value members receive continues to increase,” Amazon spokesperson Bradley Mattinger said.Īmazon is competing with Walmart, whose $98-a-year Walmart+ membership is emerging as a lower-cost alternative offering many of the same perks as Prime and free grocery delivery on orders of at least $35. About 167 million Amazon shoppers had Prime memberships as of March, unchanged from a year earlier, according to Consumer Intelligence Research Partners. Analysts say Prime membership has stagnated in the country since Amazon boosted the annual price from $119, a sign that a subscription is less attractive to consumers struggling with high inflation. Prime subscribers pay $139 a year for privileges such as speedy free delivery, video streaming and access to 100 million songs. T-Mobile said it’s “not in discussions” about including its wireless service in Prime, and Verizon said it’s “not currently in negotiations.” Dish declined to comment.Īmazon’s U.S.

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